Screen Shot 2015-05-28 at 6.40.09 PMDyslexic IKEA founder Ingar Kamprad.

Like many successful dyslexic entrepreneurs, Ingvar got his entrepreneurial start a s a child, initially selling matches, then moving on to Christmas ornaments and fish.

His goal was with IKEA was to sell decent furniture for low prices. He gave away free sweet rolls and coffee and customized his stores so that people would feel comfortable to stay longer.

Currently he is one of the richest men in the world although he apparently lives frugally, drives an old Volvo and shops locally.

A distinct dyslexic memory trick that Ingvar gave to his products was naming them after places. The name IKEA comes from his initials and then the first letter of the name of his farm and hometown.  IKEA makes 1/10 of all the beds in Europe!

Ingvar Kamprad
Ingvar Kamprad Ikea